#Learning #Brazil2014
Choose Header Image (1920 x 500)
News stories - road to 2022
Choose Mobile Header Image (480 x 375)
News Story
Choose Meta Image (1200 x 630)

Personal observations, by Matthias Krug

On Monday 18 May, the Supreme Committee for Delivery & Legacy (SC) and its stakeholders in Qatar will hold a staff day with the theme 'Pass it on: Brazil to Qatar', focusing on the observations and lessons learned by more than 50 SC observers and selected stakeholders who visited Brazil for the 2014 FIFA World Cup™. The event includes high-level speakers such as SC Secretary General Hassan Al Thawadi, Brazil 2014 LOC Chief Executive Officer Ricardo Trade and Security General Manager Hilario Medeiros.

Looking forward to the event and the opportunity to share his experiences in Brazil, Dr Sakis Batsilas, SC Executive Director, Tournament Operations & Planning, said: "The Post-Brazil Staff Event will provide an opportunity for all staff to acquire valuable knowledge about the hosting of a FIFA World Cup. It will also help to establish a platform for discussion, increased cooperation with stakeholders and ensure a knowledge sharing process by focusing on key areas with lessons learned."

It will be a further important step in enhancing the numerous bridges which already exist between Brazil and Qatar, the FIFA World Cup™ host nations of the past and the future.

Arriving in Brazil last summer as an SC observer, the first impression that I got was that football is the most global of all feelings. Whether it was the pilot telling us the latest scores as we descended in for landing, the giant television screens set up at Sao Paulo airport and Colombians celebrating their team scoring, or the fascinating diversity on display at the Rio de Janeiro Fan Fest as Algeria qualified for the first time in their history for the second round. Every region of the world celebrates the game in a slightly different but equally enchanting way.

As a small boy I watched from the stands as Qatar successfully put on the 1995 FIFA U-20 World Cup with just three weeks' notice. Now we have seven years before we welcome the world, and the experiences we make at major events along the way will be vital.

In Brazil match days were intense; the streets were filled with dancing and singing Cariocas when the home team won. You had two sets of fans in town. In 2022 you'll have 32 groups of fans in a compact area. As a journalist I got a small taste of this fantastic compact atmosphere during the 2006 Asian Games in Doha, when an entire city welcomed around 10,000 athletes and countless fans and journalists to a successful multi-sports Asian version of the Olympics.

Work is now underway on five proposed host venues across Qatar, and that brings with it a great deal of excitement, which will only continue to build over the next years. The stadiums in Brazil were all finished in time. Another fascinating lesson from Brazil 2014 was the relaxed and yet confident manner in which Brazilians dealt with the task of delivering, and shaping the experience of visitors, of a tournament which ended up convincing most critics.

Driving to work the other day I got goose bumps; thinking of the day before the 2022 FIFA World Cup Qatar™ starts, and how the tournament will help to transform the country where I was born. Like many modern day citizens of the world, I have multiple concepts of home. When Germany won the FIFA World Cup™ in Brazil last summer, I thought nothing could top that feeling. Until 2022.